The Bigg Boss house is turning out to be a great destination to promote films. Many stars have appeared in the house and the latest to join the bandwagon are none other than Priyanka Chopra and Uday Chopra, who will be seen in Pyaar Impossible.

Uday Chopra revealed on a popular networking site, “Morning all…going onto the Big Boss show today which will be aired tomorrow so watch out for Priyanka and I on Big Boss tomorrow.”

It seems that Yash Raj Films are leaving no stone unturned to promote this film after their previous film Rocket Singh was criticized for not being promoted well.

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After ‘Bigg Boss Season 2’ last year, Colors has roped-in the Big Boss of Indian entertainment, Amitabh Bachchan, for the show.
amitabh_bachhan_bigg_boss_3. The promos announcing Bachchan’s association with Bigg Boss will begin on September 7.

In this season of Bigg Boss, Bachchan will be playing the role of ‘Pop Philosopher’ – a unique concept that will be one of the differentiators of this season. As ‘Pop Philosopher’, Big B will bridge the gap between ‘Bigg Boss’ participants and viewers – through contextualising events, simplifying emotions and most importantly, analysing developments that happen within the ‘Bigg Boss’ house.

Speaking of the development, Rajesh Kamat, Chief Executive Officer, Colors, said, “We want to take Bigg Boss to even higher level this year – in ratings, in novelty and in appeal. With Mr. Bachchan on board, and playing the ‘Pop Philosopher’, we strongly believe that ‘Bigg Boss’ this year has all the ingredients to surpass its last year’s popularity.” He further added, “It is our honour to have Mr. Bachchan on-board and we look forward to him providing his inimitable touch to one of our most popular format shows.”

Talking of his association with Bigg Boss, Bachchan commented, “This is one show that has intrigued me immensely as a viewer — its format, its contestants and the psychological battle within the house. That intrigue, coupled with the unique concept that Colors shared with me for this season, excited me to be a part of ‘Bigg Boss’ this year.” He further added, “I am looking forward to my role that gives me the unique opportunity to help viewers decode emotions and comprehend simple philosophies of life (without getting philosophical).”

Another exciting element in this year’s Bigg Boss is the opportunity that viewers will get to decide who they want to see in the Bigg Boss house. Bachchan will soon urge the viewers to send in their entries and on that basis, the channel will try and get a few of those personalities into the Bigg Boss house. This will be the first time in the history of Bigg Boss (or Big Brother) that viewers get a chance to decide who they’d like to see inside the Bigg Boss house, as inmates.

Mr. Bachchan commented, “I am excited to begin with them (the channel), a new journey of ‘rediscovery’ and ‘reinvention’ of my own abilities and in the process, meaningfully entertain millions of my fans.”

‘Bigg Boss’ presents the unique combination of reality and real unscripted drama
. It is the ultimate reality show where 14 handpicked strangers are locked in a house, for close to 85 days – with 35 cameras following their every move 24×7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable. As the 14 hand picked contestants vie with each other to survive in the Bigg Boss house, irritation, backbiting and backstabbing reach its prime. This is one show that brings out the best and the worst side of contestants.