For those who travel by auto rickshaws and trains in Mumbai , its time to GET LUCKY!
Excel Entertainment, Ritesh Sidhwani’s and Farhan Akhtar’s production house, has launched an innovative promotional campaign, called Luck By Chance to promote their film ‘LUCK BY CHANCE’ which has already released across India.
As part of the campaign, 10 autorickshaws, 45 bus shelters and a local train have been branded in Mumbai. The 10 autos have been given a Luck By Chance identity through movie posters and stickers – whoever spots one of these autos earns a free ride to his destination and also enjoys the film’s music during the journey. The film’s LUCK BY CHANCE revolves around the lives of two people, Farhan Akhtar and Konkana Sen Sharma, who come to Mumbai to make their mark in the Hindi film industry. The film describes their struggle to make it big in an industry where luck rules more than talent or hard work. Using that as its basis, the campaign focuses on those who come to Mumbai to make it big.
