For Provogue latest photoshoot, Hrithik not only changes his clothes for every shot but also sports a different hairdo. Check out Hrithik in five different hairdo’s in the photoshoot. Which hairdo looks best on hrithik?

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John Players new collection is out and Hrithik Roshan the brand ambassador for John Players can be seen posing in their new collection. Check out Hrithik Roshan’s exclusive photoshoot for John Players.

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Bollywood actress Priyanka Chopra is on a spree of firsts this year. After winning a national award recently for her role in “Fashion”, the actress is now making a debut in an animated video in order to raise environment consciousness.

Produced by Red Dot Productions, it is an attempt to inspire people to take action such as saving water and electricity, planting trees and reducing pollution, as a part of the NDTV-Toyota Greenathon Campaign.

“It was the first time I shot for an animated video and I had to imagine everything as I was standing against a chroma screen… We were very sure about the fact that it had to appeal and connect with the audience and not be boring and preachy. The animation has made it visually appealing and interesting,” Priyanka said in a statement.

Priyanka who is also the ambassador of the campaign, will be seen in a mix of animation and real life sequences in the video.

Titled “Hawaaein, patte, paani”, it has been penned by legendary lyricist Gulzar and composed by musician trio Shankar, Ehsaan and Loy.

In the video, the actress shows a polluted, dry and barren landscape and is looking for a solution. As she finds it, a green sapling sprouts out of the cracked earth.

She hands the sapling to a little girl, who gives it to carefree young people. These youngsters inspired by the little girl hand out saplings to people and urge them to think of the impact of their everyday actions on the planet. As these people take further such steps, Priyanka’s world begins to change for the better.

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The next time you grab a cup of coffee at any Barista or Café Coffee Day (CCD) outlet, make sure to do your bit for saving paper, by accessing the menu and bill through your mobile phone.

Taking its ‘Use Mobile, Save Paper’ campaign further, Idea Cellular has partnered with the two coffee chains to make it possible to eliminate the use of paper in transactions. Through a unique mobile software application, which has been made available at CCD and Barista outlets, people can download the menu card and bill on their mobile phones, thereby eliminating the need to use paper for these purposes.

Customers, who come to these outlets, will be informed about this initiative. They will be given the option of downloading the application onto their mobile phone, through a Bluetooth transfer. The home screen of the application will have three options: Order, which enables the customer to browse the menu, select the items to be ordered and see the order summary; Bill, where the customer can view the total bill for the items ordered; and About Us, which carries information on the campaign.

Pradeep Shrivastava, chief marketing officer, Idea says, “”The initiative works as an extension of our campaign, and is not something done for revenue imperatives. The bigger objective is to connect with a large base of mobile users, especially the youth, and get them to use mobile phone applications more judiciously in their day-to-day activities, to save paper.”

The service is free of cost for customers, and is available to all mobile users, irrespective of which service provider they use. The initiative started on February 14, which happens to be Valentine’s Day, and will run up to the end of this month.

The application can be downloaded at 90 of Barista’s outlets, and at 75 CCD outlets in Delhi, Mumbai, Bengaluru, Kolkata, Chennai, Hyderabad and Pune.

Once again treading the social advertising path, the new Idea campaign showcases how the mobile phone can be used as an efficient tool to read daily newspapers, generate e-bills, make payments and transactions, and issue e-tickets and boarding passes; thereby saving paper everyday.

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