Just when people started thinking that the pug was a thing of the past, Vodafone has resurrected its standard mnemonic to deliver yet another message.
Vodafone has released four new commercials under its ‘Happy to Help’ campaign, which, like the earlier ‘Happy to Help’ one features the trademark pug and the girl. This time around, the ads have been released to promote offerings such as Vodafone Mobilestores, Self Help, Vodafone Stores and Mini-Stores and Vodafone Self Service Kiosks.
The first film, called Garden, shows the pug helping the girl dig pit to plant some saplings. The second one, titled Baking, has the girl trying to read a recipe from a book and the pug helps her by trying to hold down the pages of the book. Another ad called Soap shows the girl taking a shower in a cubicle when suddenly, her soap slides out of her hand and the pug pushes the soap back in to the cubicle. The fourth ad is called Dorm and is about how the pug signals to the girl when the dorm inspector is making his daily rounds.
Ogilvy India is the agency that has worked on the campaign while the ads have been directed by Vodafone ‘veteran’, Prakash Verma of Nirvana Films, who is behind some of the most famous films for Hutch/Vodafone, including the recent Zoozoo attempt.
Source:http://www.afaqs.com/main1.html
