Innovations and creativity run in Idea Cellular’s DNA. The telecom brand has come up with some of the most memorable TV campaigns and outdoor ads in recent times. So, it is not surprising to see another line-up of gripping out-of-home work.
The ideas were conceptualized specifically for OOH media and originated from brainstorming sessions between Idea Cellular and the creative team at 141 Wall Street.
One of the new ideas, which has been executed on bus shelters and gantries across cities, consists of multiple LED figures of people standing in a line. The figures are holding phones to their ears. A sequential lighting system has been used, where two people are lit simultaneously. The lights keep moving down the line, one after the other, such that it seems like the two people are walking across the creative.
Idea Cellular – Walk when you talk ad
Focusing on the fitness factor related to walking and talking, one of these shows a cut-out of a fat man sitting atop the creative, thereby causing a dent in it. Another one shows a hoarding divided into two parts. The larger portion of the hoarding with convex edges reads “Before walk when you talk”; and the other portion, with concave edges, reads, “After walk when you talk”, implying a fitter body after ‘walking and talking’.
The innovations have been executed in Ahmedabad, Mumbai, Pune, Delhi and Hyderabad by 141 Wall Street and in Bengaluru, Lucknow and Jalandhar by Platinum Outdoor. [Source]
